For 60 years, Maison Doux has embodied elegance and excellence in watchmaking. Founded in 1965 by Henri Doux, this family business has perpetuated its exceptional expertise through three generations. His children, Richard and Diane, followed in his footsteps before passing on their passion for the craft to Arthur and Ethan Doux. Combining tradition and innovation, DOUX Joaillier selects the most beautiful jewelry and watch creations to enhance every moment. In this article, immerse yourself in the world of Maison DOUX and discover its new products for 2025. 

TAG Heuer: A triumphant return to Formula 1

On the occasion of LVMH Watch Week 2025, TAG Heuer is returning to Formula 1 as the official timekeeper, a role it held from 1992 to 2003. This return marks a key moment for the brand, which has always been closely linked to the world of motorsport. In 1969, it revolutionized watchmaking with the first automatic chronograph, the Calibre 11, worn by Steve McQueen in Le Mans. This year, it is expanding its collection with five new models:

Formula 1 Chronograph 44 mm

The TAG Heuer Formula 1 Chronograph 44 mm embodies speed and performance with a design inspired by Formula 1 racing teams. TAG Heuer, a pioneer in automotive timekeeping, continues this heritage with a bold and precise collection.

Featuring a stainless steel or grade 2 titanium case, a rubber strap, and water resistance up to 200 meters, this chronograph is built for action.

Carrera Chronograph Precious

The TAG Heuer Carrera Chronograph Precious revisits the famous chronograph launched in 1963 with a touch of refined elegance. Designed for those seeking a timepiece that is as sophisticated as it is high-performance, it combines timeless design with noble materials.

Its 39 mm 18-karat rose gold case houses a precise automatic movement, while its sleek dial ensures perfect readability. Featuring a transparent sapphire crystal case back, it offers a glimpse of the Heuer 02 caliber, a manufacture movement renowned for its reliability.

Carrera Date

Designed for everyday wear, the TAG Heuer Carrera Date is inspired by the first Carrera watches of the 1960s, combining simplicity and sophistication. True to the spirit of the collection, it offers perfect readability and timeless elegance.

Featuring a 36 mm steel case and powered by an automatic movement, it captivates with its refined design and comfort on the wrist.

Carrera Chronosprint Limited

The TAG Heuer Carrera Chronosprint Limited celebrates the brand's watchmaking heritage by paying tribute to the 1916 Mikrograph, the first chronograph accurate to 1/100th of a second. This limited edition combines innovation and tradition with a design inspired by historical measuring instruments.

Its 42 mm steel case houses a high-precision mechanical movement, while its sophisticated dial features details reminiscent of the racing chronometers of yesteryear.

Carrera Chronograph

The TAG Heuer Carrera Chronograph revisits an iconic model with a dial optimized for better readability and modern finishes, while preserving the chronograph DNA that made the brand famous in motor racing.

Its 42 mm steel case, high-precision automatic movement, and sleek design make it an ideal choice for lovers of sporty and elegant watches.

Breitling: a tribute to the nations of rugby

Breitling presents the new limited edition Chronomat Six Nations, a watch that combines precision engineering and iconic design, paying tribute to the unique identity of the six countries of the Six Nations Rugby Tournament: England, Ireland, Scotland, Wales, France, and Italy. Each model in the collection is limited to 250 pieces per country, with dials that embody the sporting spirit and national pride of each nation.

For the first time, Breitling is expanding the collection with 32 mm models designed for women, underscoring its commitment to the development of women's rugby. These pieces, limited to 75 examples, symbolize the brand's evolution, which, while remaining faithful to its roots in aviation watchmaking, is reinventing itself to reach a wider audience.

Omega

Diver 300

Omega unveils its new campaign for the Diver 300, a diving watch revolutionized by a sleek design and advanced technical features. Equipped with a ceramic bezel and the Co-Axial Master Chronometer movement, it ensures unparalleled precision. An iconic watch since 1993, when it was worn by Pierce Brosnan in GoldenEye, the Diver 300 marks a turning point for Omega, reinforcing its position in high-performance watchmaking and its heritage of innovation. The iconic Diver 300 has established itself as a symbol of reliability and modernity, with a contemporary aesthetic that appeals to diving enthusiasts and fine watchmaking aficionados alike.

March Lab

The AM2 EUSKAL

March Lab unveils the new AM2 EUSKAL, inspired by the Basque Country. The brand, founded in Biarritz, pays tribute to its Basque origins. This watch is in keeping with the brand's DNA, which often draws inspiration from iconic locations. Its brushed steel case and textured dial are reminiscent of the rugged landscapes of the Basque coastline. March Lab had already explored this theme with models paying tribute to Biarritz and the surfing spirit of the 1960s.

L'Épée

The Transparent Watch Box

Since 1839, Swiss watchmaker L'Épée 1839 has been pushing the boundaries of innovation with creations that combine craftsmanship and technical excellence. The Transparent Watch Box is a transparent mechanical display case that showcases your watch while revealing its internal movement.

This unique box reflects L'Épée 1839's expertise in manufacturing complex, large-scale components that are difficult to produce by hand. Inspired by high-end mechanical watches, the Watch Box features visible gears that evoke the precision of timepieces. A true mechanical work of art, it combines aesthetic refinement and ingenuity.

More than just a display case, the Transparent Watch Box embodies the heritage of the company, famous for supplying the clocks for the Concorde in the 1970s, and continues to innovate with exceptional pieces that combine beauty and performance.

Bvlgari

Octo Roma in DLC steel

Bvlgari enriches its collection with the Octo Roma watch in DLC steel, which reinforces the brand's bold aesthetic. Since the launch of the Octo in 2012, Bvlgari has made a name for itself in the world of watchmaking with its octagonal design inspired by Roman bas-reliefs. In 2016, the Octo Finissimo set a record for thinness with its ultra-thin movement.

This new model features a matte black DLC coating, giving it a modern and sophisticated look. A natural extension of Bvlgari's avant-garde DNA.

Longines

Mini Dolcevita

Longines presents the Mini Dolcevita watch, featuring 18-karat rose gold and yellow gold cases. This collection is part of the brand's tradition of rectangular watches, which began in the 1920s with the rise of the Art Deco style. Longines, whose famous winged hourglass symbolizes timeless elegance, has often been associated with the movie stars of the 1950s.

Ultra-Chron Carbon

The brand is also introducing the Longines Ultra-Chron Carbon, a sports watch with a carbon case. Longines had already made history with the 1968 Ultra-Chron, the first high-frequency automatic watch available to the general public. This new model continues that spirit of innovation by combining performance and lightness.

Each of these creations is part of the history of watchmaking, while bringing a touch of modernity and innovation.